Social Media Highlights
IMAGINE. BUILD. CREATE.
I lead marketing and social media at Black Girls CODE — including each of our 15 chapters across the United States, plus 1 in Johannesburg, South Africa.
#FutureTechBoss
In 2019, we introduced our most successful campaign, “Future Tech Boss.” The purpose of this campaign is to center our Tech Divas by telling their stories and empowering them to become the leaders of tomorrow. During this campaign, we also highlighted a few influential black women in STEM! Check out below:
The Results in 28 Days
1.2 million Twitter impressions
$100,000 in donations
20,856 engagements
SXSW 2019 Future Tech Boss Experience + Blockchain Workshop (led by students)
10,000+ followers
Partnership with Facebook & Instagram
Student Speaking Engagements at Adobe, Udacity, and H2O World
Medium Women in Tech highlight
DOPE SOCCER x BLACK CULTURE
I am a Founding Member of the world’s first lifestyle brand exclusively dedicated to the intersection of soccer and black culture — Black Arrow FC. My work consisted of creating content and telling stories through social platforms, and always relying on Adobe Creative Suite.
As the Digital Content Manager, I realized that aggregating and centralizing our content — which was niche — was advantageous to our growth and credibility as a brand. We became the authority for dope soccer and black culture. So what next? We established partnerships with Copa90, Red Bull, and more. We wanted to tell stories that were overlooked and here’s what happened when we went to Atlanta, Georgia.
We also told stories in Kenya and created moments in Paris.
The Results
Features in The Undefeated, Yahoo! Sports, and Stars and Stripes
Partnerships with Copa90, Red Bull, Roma, and BBC Africa!
60,000 fans on Facebook
2,000+ followers on Twitter
Over 2,000,000 views of all video content
Hosted experiences in Nairobi, Kenya; Cartagena Colombia; Atlanta, Georgia; San Jose, California; and New York City
Personal Moments - Thanks to the power of social media!
